New-Vehicle Lease Volume Reaches All-Time High in 1st Half of ’16, Says Edmunds.com
Santa Monica, CA — July 28, 2016 — More new vehicles were leased in the first half of 2016 than dur…
Read more
F&I Decisioning Tools: The Next Best Thing to a Crystal Ball
If auto retailing had a crystal ball, it could make predictions that would help customers make bett…
Read more
Peak Performance Introduces Loyalty Accelerator
Calabasas, CA — July 28, 2016 — Peak Performance, the trusted authority in automotive customer enga…
Read more
3 Steps to Comprehensive Compliance Training
Auto dealerships that are not compliant feel the impact directly in terms of their loss of profits …
Read more
AutoPayPlus Debuts New Features to Help Dealers Service F&I Customers
Orlando, FL — July 26, 2016 — AutoPayPlus launched new program features today that are designed to …
Read more
July Auto Sales Expected to Get 2nd Half of 2016 Off to a Fast Start, Forecasts Edmunds.com
Santa Monica, CA — July 27, 2016 — Edmunds.com, the leading car information and shopping network, f…
Read more
8 Must-Know SEO Facts
Even if you have been optimizing your dealership’s website for years, there are still lots of thing…
Read more
Cars.com Reaches Agreement to Acquire DealerRater
Chicago — July 26, 2016 — Cars.com, a TEGNA Inc. (NYSE: TGNA) company, has entered into an agreemen…
Read more
SEO Checklist
SEO Checklist | Download How “Google-friendly” is your website? This SEO Checklist by Stream …
Read more
Cox Automotive’s Wittman Named One of 2016’s Women Who Mean Business
Mission, KS — July 25, 2016 — Lori Wittman, senior vice president of sales and finance and insuranc…
Read more
Get What You Need From Your Dealership CRM
Your dealership CRM system is only as powerful as you make it. With the highly competitive and mobi…
Read more
Retain, LLC and Remember Group Combine Loyalty Programs to Drive Dealer Sales
Massillon, OH — July 14, 2016 — The cost of attracting a new buyer can be nearly five times higher …
Read more
Rise to the Top of Online Searches With Fine-Tuned SEO
It’s not news that most of today’s buyers shop for new vehicles online long before they think about…
Read more
Vet Your Vendors to Safeguard Customer Information
Lost in the compliance maze the past few years has been the importance of a dealership’s continuing…
Read more
Flick Fusion Selected as Preferred Video Marketing Provider for What’s Next Media
Urbandale, IA — July 20, 2016 — Flick Fusion announced today that it has been selected by What’s Ne…
Read more
7 Most Common & Costly Pay Per Click Mistakes
E-Book| Download Learn the best ways to save you time and money when it comes to your PPC campa…
Read more
6 Video SEO Tips to Boost Your Search Rankings
If you’re serious about wanting your dealership website to rank well in search engine results, then…
Read more
DealerSocket Reaffirms Commitment to Independent Dealers With Largest Investment to Date
San Clemente, CA — July 18, 2016 — DealerSocket, provider of a leading automotive technology platfo…
Read more
Content Marketing Secrets Revealed
E-book | Content Marketing Secrets Revealed | Download Content marketing is critical to the suc…
Read more
How to Stop Employee Theft at Dealerships: Tips From Automotive Compliance Consultants
Crystal Lake, IL — July 13, 2016 — The sad and unfortunate news about employee theft against auto d…
Read more
How to Make Recalls Less Painful for Brands and Dealers
Everyone in the automotive sector knows that vehicle recalls are real headache. Volkswagen’s “Diese…
Read more
How to Design a Lock-Tight Dealership Security Plan
It goes without saying that a showroom and lots full of cars are worth a whole lot of money, so dea…
Read more
5 Steps to Drive More Sales With Your SEO Strategy
With the rising number of consumers researching their next vehicle online, it’s crucial to have an …
Read more
Outsell Achieves Certification in the Reynolds Certified Interface (RCI) Program
Minneapolis, MN — July 12, 2016 — Outsell, which drives more revenue for auto dealers by transformi…
Read more
Record Attendance Highlights 2nd Annual Women in Automotive Conference
Orlando, FL — More than 400 professionals from across the country attended the second annual Women …
Read more
Winning the Automotive Fight with Digital Marketing
Webinar | Winning the Automotive Fight with Digital Marketing | Dealer Training Hub In this mu…
Read more
Winning with Digital Marketing – Netsertive Webinar
Winning the Automotive Fight With Digital Marketing The post Winning with Digital Marketing – Nets…
Read more
4 Steps to Gear Up Your Marketing Strategy for Baby Boomers
The automotive industry requires a particularly diverse strategy in cross-generational digital mark…
Read more
NCM Associates Awards Scholarship at 2016 Women in Automotive Conference
Kansas City, MO — July 11, 2016 — NCM Associates selected Shannon Kominowski, general manager at Ho…
Read more
Social Media Checklist
Checklist | Download Is your Social Media Marketing as effective as it could be? Chances are……
Read more
How to Build Your Dealership’s Ecosystem
“You have the power to choose relationships that support the ecosystem you want to build.” Years ag…
Read more
Automotive Broadcasting Network Names Geoff Mancini Vice President of Sales
Jacksonville, FL — July 7, 2016 — Automotive Broadcasting Network (ABN), the premier end-to-end dig…
Read more
4 Ways Social Media Connects With Customers During Their Buying Journey
Digital channels are now the primary information-gathering source during the consideration phase fo…
Read more
Inbound Marketing 101: a MUST HAVE e-book
Inbound Marketing 101 | eBook | Dealer Training Hub Needing to ramp up your website traffic, …
Read more
6 Steps to Make Sure You Buy the Right Dealership Software
Dealers know a thing or two about big, complex decisions. Obviously, customers wrestle with vehicle…
Read more
Auto Sales Pace Slows; Industry Sees Small Gains in June
Alexandria, VA — July 5 — The American International Automobile Dealers Association (AIADA) today r…
Read more
Play a Math Game: Are You Getting Your Share of the DMA?
I call this game “Calculate how many new vehicles you’ll sell.” It’s kind of a math game. The idea …
Read more
Don’t Lose Your Shirt Trying to Save a Bad Deal
Who said money doesn’t grow on trees? A case in point is the awarding of more than $26,000 in attor…
Read more
Alpena, Michigan, Tops Edmunds.com 4th of July List of Most Patriotic Cities
Santa Monica, CA — June 29, 2016 — Just in time for the Fourth of July, Edmunds.com, the leading ca…
Read more
Roadster Launches eCommerce Solution for Dealers
San Francisco, CA — June 30, 2016 — Roadster, the leader in eCommerce solutions for car buying and …
Read more
Go the Last Mile During the Consumer’s Car-Buying Journey
For decades, little seemed to change in the way automobiles were marketed and sold. From the consum…
Read more
SurgeCurve Launches Video Engagement Engine; Seeks Additional Dealers for Beta Sites
Tampa, FL — June 28, 2016 — SurgeCurve™, a new web-based customer engagement and marketing tool lau…
Read more
Google Insights: Critical Auto Trends to Get Ahead of Competition
Webinar | Google Insights: Critical Auto Trends to Get Ahead of Competition | Dealer Training H…
Read more
Google Auto Insights – Webinar
The post Google Auto Insights – Webinar appeared first on Dealer Marketing . from Dealer Market…
Read more
Interactivetel Introduces Total Track Solution to Help Bring Accountability to Customer Experience
Houston, TX — June 27, 2016 — Interactivetel (http://j.mp/29abNtJ), a system that tracks, monitors…
Read more
6 Steps to Becoming a Top F&I Consultant
A skilled F&I consultant is one of the highest-paid employees in the car dealership, second onl…
Read more
DealerSocket Integrates with ProPay to Expand Independent Dealers’ Payment Processing Options
San Clemente, CA — June 27, 2016 — DealerSocket’s FEX DMS has added to Independent dealers’ payment…
Read more
10 SEO Techniques to Improve Your Results Right Away
One of the biggest roadblocks many dealerships experience with search engine optimization (SEO) is …
Read more
Debunking the Myth of the Mystery Lead
When I think back to my days of running an Internet department, I have many fond memories. I loved …
Read more
Stand Out From the Advertising Herd With SpokesMammals
SpokesMammals from Piranha Animation are great accompaniments to any existing ad campaign, adding p…
Read more
Digital-Traditional Marketing Mix
Digital-Traditional Marketing Mix | eBook | Dealer Training Hub This “Digital-Traditional Marke…
Read more
4 Ways to Save Time in the F&I Process Using Automation
Time to fess up. Who’s been asked for a close family member’s, friend’s, or even your own phone num…
Read more
Vast Experts to Speak at Key Auto Industry Conferences
Austin, TX — June 22, 2016 — Vast announced today that two of its executives from its CarStory® pro…
Read more
Generation Z Helps Keep the Daewoo and Other Forgotten Vehicles on U.S. Roads
Who says that kids these days have no appreciation for history? When it comes to car shopping prefe…
Read more
CallSource Sponsors Personal Development Track at 2nd Annual 2016 Women in Automotive Conference
Westlake Village, CA — June 21, 2016 — CallSource today announced that company director and founder…
Read more
3 Keys to Diagnosing Overdue Tasks in Your CRM
Sales is a task-oriented business. The calls, the appointments, the follow-ups, the record-keeping,…
Read more
45 Facebook Tips & Tricks
45 Facebook Tips & Tricks If you’re ready to ramp up your social media marketing, Facebook …
Read more
More Than 80% of Consumers Would Not Purchase a Car From a Dealership With a Data Breach
New York, NY — June 20, 2015 — Total Dealer Compliance (TDC), a car dealership compliance-auditing …
Read more
Automotive Social Media Advertising
Automotive Social Media Advertising | Training Hub This Automotive Social Media Advertising Webin…
Read more
Automotive Social Media Advertising – Webinar
The post Automotive Social Media Advertising – Webinar appeared first on Dealer Marketing . fro…
Read more
How to Use Location Data to Better Understand Consumer Behavior
Today’s stakes are high for auto marketers: 48% of auto buyers spend one to three months shopping b…
Read more
Former Global BMW Executive Joins motormindz as Senior Partner
Detroit, MI — June 15, 2016 — motormindz, Inc., a global automotive professional services and techn…
Read more
CRM Solutions Put the Puzzle Pieces in Place
The puzzle of customer relationship management (CRM) is one that any smart business has to solve to…
Read more
DealerSocket Spotlights Independent Dealers With 6 New Product Demonstrations at NIADA Convention
San Clemente, CA — June 13, 2016 — DealerSocket, a leading technology provider with a growing focus…
Read more
The Time Is Now for Dealers to Embrace Online Video Advertising
Reaching the right car buyers at the right time is more difficult than ever given the high volume o…
Read more
QuotePro Named as NIADA National Member Benefit Partner
Chicago, IL — June 10, 2016 — QuotePro has joined with the National Independent Automobile Dealers …
Read more
Presenting the 2016 Technology Leadership Awards
Dealer Marketing Magazine is proud to announce the winners of its 2016 Technology Leadership Awards…
Read more
High-Value Add-Ons Improve Your Dealership’s Bottom Line
In order to improve your dealership’s bottom line and remain relevant in the digital age, it is imp…
Read more
DealerSuccess Launches ConversionBlaster, a New Website Conversion Tool for Auto Dealers
VANCOUVER, WA — June 8, 2016 — DealerSuccess, an automotive industry research/marketing/training co…
Read more
6 Keys for Your Sales Staff to Prevent Surety Bond Claims
Getting surety bond claims is one of the major risks when running an auto dealership. Although your…
Read more
Mobile Dealer Data’s Intelligent Enterprise Technology Initiates a Physical Asset Management Transformation
Minneapolis, MN (PRWeb) June 3, 2016 — Mobile Dealer Data (MDD) has achieved a new milestone in the…
Read more
Streamlined Data Integration Brings Unity to the Dealership
Thankfully, the automotive industry has by and large embraced the technology available to it. Handw…
Read more
Coming Soon to a Freeway Near You: Driverless Big Rigs
Everyone in the automotive industry has been watching the approaching “driverless car” era with gre…
Read more
How to Boost Your Online Reviews and Improve Search Results
In a word, online reviews can be frustrating. When left to their own devices, customers who deign t…
Read more
Trend Report: Automotive Digital Marketing Intelligence
Trend Report: Automotive Digital Marketing Intelligence | Download Our intelligence drives auto…
Read more
Scent Marketing Helps Bring the Sweet Smell of Sales to the Showroom
Have you ever walked into a bakery and been immediately transported back to your childhood by the s…
Read more
Recall Masters Launches Rental Car Agency Recall Monitoring Service
Laguna Hills, CA – May 31, 2016 – Recall Masters, Inc., a leading provider of automotive recall new…
Read more
Should Dealers Take Control of the Consumer-Driven Sales Process?
The auto industry is experiencing rapidly evolving consumer expectations in all facets of the sales…
Read more
New Car Sales Still on Track for Record in 2016 Despite May Decline, Says Edmunds.com
Santa Monica, CA — May 25, 2016 — Edmunds.com, the leading car information and shopping network, fo…
Read more
How Dealership Visits Can Help You Understand Ad Effectiveness
A 2014 Edmunds survey showed that most auto intenders make at least two dealership visits and take …
Read more
5 Reasons Animated Videos Are the Most Effective Marketing Media Today
Animated videos are everywhere. You can’t turn on the TV or click on a Web page without seeing spif…
Read more
3 Lessons the Automotive Industry Can Teach All Marketers
The automotive industry is innovative by its very nature, and in an age of increasingly digital con…
Read more
How Do You Stack Up Against Your F&I Competition?
When sports teams take the field, commentators review their attributes, experience, and records. An…
Read more
Meet Consumer Expectations With the Right Communication Tools
The customer journey and consumer expectations have drastically changed in the past decade. More an…
Read more
Is Longer Vehicle Life Span Changing How People Buy Cars? New AutoMD.com Survey Says Yes . . .
Carson, CA — May 24, 2016 — A new survey from AutoMD.com indicates that the lengthening vehicle own…
Read more
10 Simple Steps to Improve Customer Retention
10 Simple Steps to Improve Customer Retention | White Paper | Download Customer retention plays a…
Read more
Customer Care: Your Most MASSIVE (Potential) Marketing Draw
Customer Care: Your Most MASSIVE (Potential) Marketing Draw | Download Customer care will make o…
Read more
4 Steps To Make SEO Bring More Ups to Your Showroom
All of your marketing efforts are intended to get more ups on your showroom floor, and search engin…
Read more
How to Stop a Data Breach Before It Stops You
By now, you have probably seen the television advertisement showing two executives sitting on a ben…
Read more
DealerRater Introduces iOS App for Dealers
Waltham, MA — May 19, 2016 — DealerRater, the world’s leading car dealer review website, with more …
Read more
4 Steps to Redefine the Consumer Experience
The automotive industry has always been known for looking toward the future—and promising innovatio…
Read more
13 Bad Habits That Make Salespeople Seem Pushy
13 Bad Habits That Make Salespeople Seem Pushy (And How to Correct Them) Being a successful, effect…
Read more
The KAR Index Drops 9% in Two Weeks, Indicating Depressed Retailer Valuations
Irvine, CA — May 18, 2016 — Kerrigan Advisors today announced that The KAR Index™ (The Kerrigan Aut…
Read more
4 Steps to Prevent Hiring Mistakes at Your Dealership
Hiring is more of an art than a science. There was a time when you might have been able to get away…
Read more
10 Tips to Make Your Sales Emails 10X More Effective
10 Tips to Make Your Sales Emails 10X More Effective There’s nothing like “pre-marketing dread”: …
Read more
Mobile Apps vs. Mobile Web: Do You Have to Choose?
There have been countless debates about the demise of the mobile Web at the hands of mobile apps. W…
Read more
Automotive Summit Series Expands to Include Retail Innovation and New Mobility Models
Boulder, CO — May 2, 2016 — Thought Leadership Summits, Inc. (TLS), today announced the expansion o…
Read more
How to Increase Sales Leads From Dealership Websites
A car dealership website should be a tremendous source of sales leads. As dealers well know, new an…
Read more
Outsell Promotes Guy Super to Vice President of Sales
Minneapolis, MN – May 10, 2016 – Outsell, which drives more revenue for auto dealers by transformin…
Read more
3 Ways to Create Better-Performing Print Ads
Newspapers, magazines, and sales booklets across the country are filled with advertisements for aut…
Read more
4 Reasons Why a Video SEO Strategy Drives Buyers to Your Site
In 2019, video will make up 80% of all consumer Internet traffic, according to Cisco. If your deale…
Read more
5 Can’t-Miss Auto Dealer Events in 2016
The summer and fall of 2016 will be full of big events and trends for automotive dealers. From Tesl…
Read more
Industry Leaders from GM, Hyundai, Cardinale Automotive Group Tapped for Speaking Roles at 2nd Annual Women in Automotive Conference
Orlando, FL — The Second Annual Women in Automotive Convention will draw upon top female success st…
Read more
Driving Sales – White Paper
White Paper | Download Ready to pump some serious energy into your sales process? When the st…
Read more
International Nameplate Sales Gain Momentum in April, Reports AIADA
Alexandria, VA — May 4 — The American International Automobile Dealers Association (AIADA) today re…
Read more
Why Traditional Employee Recognition Plans Don’t Work at Dealerships
There are a lot of moving team members that make up the “machinery” of your dealership: management,…
Read more
Moore’s Law and Why It’s Time to Lead Your Dealership Into F&I’s Digital Future
In 1965, technology pioneer and Intel co-founder Gordon Moore developed what would become known as …
Read more
Dealer Training HUB: FREE Resources for Auto Dealership Employees, Plus Women in Automotive Conference
Attention: Dealership Employees! Dealer Marketing Magazine is building a free resource, Dealer Trai…
Read more
April Car Sales Continue Record-Setting Pace in 2016, Says Edmunds.com
Santa Monica, CA — April 28, 2016 — Edmunds.com, the premier destination for car shopping, forecast…
Read more
Alleged ECOA Violations and Dealerships: Will the Market Tip?
It’s the start of a new year, and like clockwork, the Consumer Financial Protection Bureau (CFPB), …
Read more
DealerRater Introduces CustomerConnect
Waltham, MA – April 27, 2016 – DealerRater, the world’s leading car dealer review website with more…
Read more
NADA 2016 Workshop Rewind
Every year the NADA Convention seems to grow in scale, and NADA 2016 in Las Vegas was no exception.…
Read more
SEO Checklist
Search Engine Optimization Checklist | Download How “Google-friendly” is your website? Unde…
Read more
5 Steps to Convert Phone Calls Into Appointments and Sales
There are only a handful of ways consumers will contact your dealership, and picking up the phone i…
Read more
Dealers Ask, “Is Your General Manager Up to Turning Recon Into a Profit Center?”
Palo Alto, CA — April 25, 2016 — General managers who recognize that time-to-market workflow softwa…
Read more
How to Stay Compliant When Offering Add-On Products
Largely because of technological advances, many of which were on display at this month’s NADA Conve…
Read more
Xtime Launches New Service Retention Platform to Deliver Superior Ownership Experience
Redwood City, CA — April 1, 2016 /PRNewswire/ — Xtime has announced the launch of Spectrum, the ind…
Read more
Innovation and Technology Drive Change for the Better
American scholar and author Warren G. Bennis once said, “In life, change is inevitable. In business…
Read more
TD Economics: U.S. Auto Sales to Peak in 2016 Remain Healthy in 2017
Cherry Hill, NJ — April 21, 2016 /PRNewswire/ — U.S. auto sales will extend their winning streak in…
Read more
Improve Local Search Results With User-Generated Content
As an automotive dealer, you already know the importance of getting in one of Google’s coveted top-…
Read more
Outsell Momentum Continues in Q1 2016 Exceeds Sales Goals
Minneapolis, MN — April 18, 2016 — Outsell, which drives more revenue for auto dealers by transform…
Read more
Online Lead Management Case Study
Case Study | Download Looking for a way to increase the amount of online leads converting into sa…
Read more
3 Ways Credit Union Partnerships Boost Customer Loyalty
While dealers grapple with new and better ways to advance the customer experience and build loyalty…
Read more
eBay Motors Reveals the Factors Behind America’s Aging Car Force
San Jose, CA — April 14, 2016 — eBay Motors today announced the results of its America’s Aging Car …
Read more
CU Direct Previews Highly Anticipated Lending Platform at NADA 2016
Las Vegas, NV — April 2, 2016 — With the 2016 NADA Convention as the backdrop, CU Direct’s, the nat…
Read more
How to Turn Tax Day Into Christmas at Your Dealership
While consumers across the country file their taxes, many have already planned how they will spend …
Read more
New Survey Results Indicate Almost 70% of Consumers More Likely to Purchase Vehicles from Car Dealerships Compliant with Federal Regulations
New York, NY — April 13, 2015 — Total Dealer Compliance (TDC), a car dealership compliance-auditing…
Read more
Auto/Mate Announces Dates for Its 2016 National Customer User Summit
Albany, NY – April 11, 2016 – Auto/Mate Dealership Systems today announced dates for its national c…
Read more
ZIRX Announces Partnerships with Openbay and BAMA Commercial Leasing, Release of the ZIRX Mobility Services Platform
San Francisco, CA — April 11, 2016 — Today ZIRX announced the availability of ZIRX Mobility Service…
Read more
3 Branding Strategies to Improve Your Radio and Television Advertising Results
When it comes to radio and television advertising, it’s easy to spend a whole lot of money on airti…
Read more
GoFanbase Offers Social Solutions at NADA 2016
Dealers have been utilizing social media to supplement their traditional marketing for years—with g…
Read more
4 Ways Partnerships With Tire Recyclers Benefit Dealerships
With the focus on environmentally friendly practices continuing to grow, many auto dealerships are …
Read more
International Brands Lead Strong March Auto Sales
Alexandria, VA — April 4 — The American International Automobile Dealers Association (AIADA) today …
Read more
EVOX Images Unveils Enhancements for RelayCars Virtual Reality App
Rancho Dominguez, CA — March 15, 2016 — EVOX Images®, a world leader in high-quality automotive sto…
Read more
NADA Chairman Jeff Carlson Outlines Priorities for 2016
Las Vegas – April 2, 2016 – In his first speech as 2016 chairman of the National Automobile Dealers…
Read more
Virtual Reality Brings Your Showroom Floor to the Customer’s Living Room
Virtual reality (VR) is going to be a game-changer in the automotive space in 2016. For automotive …
Read more
3 Steps to Weather the Coming Remarketing Storm
If you’re in the business of selling used cars, April’s showers may not bring May flowers unless yo…
Read more
Chairman Bill Fox Recaps Year of Positive Changes at NADA on Behalf of Dealers
Las Vegas — April 1, 2016 — In his final address as 2015 chairman of the National Automobile Dealer…
Read more
Engage Service Customers With Artificial Intelligence
The ability to engage service customers—and keep them engaged—is critical to a dealership’s revenue…
Read more
Introducing DealerTrainingHUB.com: Free Training for All Dealership Employees
This year, at the NADA Convention and Expo in Las Vegas (March 31 through April 3), Dealer Marketin…
Read more
The 3 Commandments of Creating a Millennial Buying Experience
Almost everyone likes the movies. When it comes to movies, however, much like buying a car, the one…
Read more
Must-See Vendors at the 2016 NADA Convention & Expo
By popular demand, it’s back to Las Vegas for the biggest, best show of the year. Thousands of deal…
Read more
Use Gamification to Enhance F&I Customer Engagement
If you’ve ever ordered a meal at a kiosk, run a virtual farm on Farmville, or played a first-person…
Read more
7 Ways to Go Mobile With Your Service Department
At this year’s NADA Convention, you’re likely to notice that digital and mobile have become more th…
Read more
String Automotive Signs with T3 Consulting Group to Accelerate Business Goals and Growth
Groton, MA — March 29, 2016 — String Automotive, provider of the auto retail industry’s first and o…
Read more
3 Essentials for Revving Up Your Millennial Marketing Strategy
The millennial car buyer is often seen as an elusive prospect—in a generation that seems increasing…
Read more
New Text Platform for the Automotive Industry Improves Customer Engagement and Dealership Revenue
Indianapolis – March 28, 2016 – Captivated, a text-messaging platform that allows car dealerships t…
Read more
3 Ways Financial Propensity Profiles Spike Conversion Rates
Are you looking to engage earlier with in-market shoppers and ensure your website is top of mind as…
Read more
Why You Need a Website Audit
White Paper | Download We’ve all had big plans for our business’ website when it’s being created,…
Read more
Big Data Insights
White Paper | Download For auto dealers ready to set more appointments and sell more cars, this o…
Read more
Website Checklist
Checklist | Download What do you truly need from your website, and are you getting the most benef…
Read more
Mobile Solutions
Dealer Marketing Magazine Library | Mobile Solutions How to Market New Cars Online The post Mobile…
Read more
Auto Financing
Dealer Marketing Magazine Library | Auto Financing (F&I) How to Market New Cars Online The pos…
Read more
Customer Relationship Management
Dealer Marketing Magazine Library | CRM How to Market New Cars Online The post Customer Relationsh…
Read more
Automotive Broadcasting Network Offering 99.9% Uptime Guarantee, Patented Real-Time Mobile App
Jacksonville, FL – March 15, 2016 – Automotive Broadcasting Network (ABN), the premier end to end d…
Read more
How to Turn Gen Y’ers Into Gen Buyers
Millennial (a.k.a. Generation Y) car buyers are not the future—they’re the present. And the time to…
Read more
The Biggest Auto Dealership Security Threat Is Employees, Warns Helion
Timonium, MD — March 21, 2016 — Helion Automotive Technologies, a leading provider of information t…
Read more
Get (and Keep) Service Customers By Giving Them What Matters Most
In 2002, I was a new Ford Motor Company employee in manufacturing, and my sleep was limited. We had…
Read more
Cox Automotive Experts Take the Stage at NADA 2016
Atlanta – March 21, 2016 – Industry experts from the family of Cox Automotive brands will share ind…
Read more
Recall Masters Appoints Dan Beres as Chief Operating Officer
San Francisco, CA – March 21, 2016 – Recall Masters, Inc., a leading provider of automotive recall …
Read more
The ABCs of Cross-Device Targeting
Today, consumers of media content aren’t glued solely to a TV or a computer screen. Kids, teens, an…
Read more
New Outsell Solution Helps Auto Dealers Boost Traffic to Service Departments
Minneapolis, MN – March 17, 2016 – Outsell, which drives more revenue for auto dealers by transform…
Read more
Social Retargeting: Find the Right Shopper in the Right Channel
Picture this: A car shopper who is ready to make a purchase has spent the past hour browsing your d…
Read more
The Next Wave of Self-Driving Vehicles Is Here
Google’s fleet of self-driving vehicles is being joined on the roads by the first affordable ($20,4…
Read more
EVOX Images Unveils Enhancements for RelayCars Virtual Reality App
Rancho Dominguez, CA – March 15, 2016 – EVOX Images®, a world leader in high-quality automotive sto…
Read more
“What’s New in Compliance” to be Discussed by Auto Compliance Consultants at NADA 2016
Crystal Lake, IL – March 15, 2016 – From the CFPB’s encroaching influence on dealer finance and ins…
Read more
How to Motivate Your Staff With Flexible Incentives
Manufacturers that sell indirectly in the automotive industry know incentives can help boost sales …
Read more
CreditMiner to Release DealerAR at NADA 2016
Downers Grove, IL — March 15, 2016 — CreditMiner™, the auto industry leader in credit and data solu…
Read more
Fidelis PPM President to Explain at NADA 2016 Why Retention Plans Don’t Work
Scottsdale, AZ – March 14, 2016 – Dealers who want accountability and confidence in their customer …
Read more
At NADA 2016, RapidRecon Explains How a GM’s Role in Recon Time-to-Market Drives Down Costs
Palo Alto, CA – March 14, 2016 – Dealership principals and their general managers attending NADA la…
Read more
7 Steps to Get Millennials Into Your Dealership
Millennials are arguably the most valuable consumers you could ever hope to do business with. They’…
Read more
Autobytel Gears Up to Announce 2015 Dealer of the Year at NADA in Las Vegas
Irvine, CA — March 09, 2016 (GLOBE NEWSWIRE) — Autobytel Inc. (Nasdaq:ABTL), a leading provider of …
Read more
AMS Launches LeadsBeacon Mobile Wallet Loyalty Geofencing Program for Dealers
Haddonfield, NJ — March 11, 2016 /PRNewswire/ — Automotive Mobile Solutions announced the launch of…
Read more
AMS Launches LeadsBeacon Mobile Wallet Loyalty Geofencing Program for Dealers
Haddonfield, NJ — March 11, 2016 /PRNewswire/ — Automotive Mobile Solutions announced the launch of…
Read more
How to Prevent Identity Theft Scams at Your Dealership
Dealers often ask us how they should respond to people requesting information about why the dealers…
Read more
U.S. Dealership Buy/Sell Activity Hits Record Highs in 2015
Irvine, CA – March 9, 2016 – U.S. dealership buy/sell activity reached record highs in 2015, with a…
Read more
Outsell Integrates with Google Analytics, Giving Dealers Additional Insight Into Marketing Campaign Effectiveness
Minneapolis, MN — March 10, 2016 — Outsell, which drives more revenue for auto dealers by transform…
Read more
Take Your Website to the Next Level With Data Integration
Last year, Mobilegeddon rocked the automotive retail industry. Google’s Panda search algorithm—deve…
Read more
Millennial Buyers Say “Give Us Authenticity”
Millennial buyers have spoken, and they are looking for businesses that know them and recognize the…
Read more
How to Grow Your Customer Base With New Mover Marketing
Remember the days when the new family in the neighborhood received a homemade pie and directions to…
Read more
2016 NADA Convention: Be There or Be Square
This is my annual suggestion that you attend the upcoming 2016 NADA Convention & Expo, which is…
Read more
Dealers Seeing Huge Spike in Inbound Calls, But Less Than 40% Confident They Manage Calls Effectively
Westlake Village, CA — March 1, 2016 — A new survey of dealerships from CallSource shows that deale…
Read more
Led By International Brands, February Auto Sales Surge
Alexandria, VA – March 2, 2016 – The American International Automobile Dealers Association (AIADA) …
Read more
February Sales Day and Super Tuesday Auto Sales Stats
March 1 is the day that automakers will report February car sales, and is Super Tuesday, when a doz…
Read more
Dealertrack Launches Next Generation Registration and Titling Solution for California
Lake Success, NY — March 1, 2016 — Dealertrack today launched its next generation In-State Registra…
Read more
Spiffit Founder Urges Dealers to Recapture OEM, Vendor Incentive Dollars They’re “Leaving on the Table”
Louisville, CO — February 29, 2016 — No dealer today can tolerate lost margin, yet dealers’ difficu…
Read more
Improve Your User Experience to Get Higher Google Rankings and Happier Customers
Content is king. You’ve read it, I’ve read it—it’s something we all know to be true. Even though co…
Read more
Give Consumers the Help They Need on Their Car-Buying Journey
That line from the 1967 Beatles album Sgt. Pepper’s Lonely Hearts Club Band holds true today for co…
Read more
izmo Hires Automotive Industry Trailblazer as Marketing Director
San Francisco, CA — February 23, 2016 — Just ahead of the 2016 National Automotive Dealer Associati…
Read more
3 Hidden Costs of Not Offering E-Menu Presentations
There may be reasons why a dealership doesn’t insist that its F&I department use a menu for pre…
Read more
J.D. Power Dependability Study Reveals Tech Woes Continue to Drive Up Problems
Troy, MI — February 24, 2016 — Problems with technology continue to affect vehicle reliability, acc…
Read more
CUNA Mutual Group Announces Strategic Investment in SpringboardAuto.com
MADISON, WI – February 23, 2016 – CUNA Mutual Group announced today it is investing in a new direct…
Read more
Valvoline Launches Groundbreaking Fuel System Service for Gasoline Direct-Injection Systems
Lexington, KY – February 15, 2016 – Valvoline™ engineers have developed a groundbreaking solution f…
Read more
3 Essential Digital Targeting Strategies for Auto Dealers
Today, it’s common for consumers to conduct research across multiple devices and sites before makin…
Read more
Posts
All Comments